If you’re a startup, you probably already know that one of the best marketing channels you can master is search. With the right SEO, you can bring in hundreds or even thousands of targeted visitors looking for your product or service every day and without spending money each time they click on your website. In other words, it’s a gold mine.
But, it can be difficult. SEO is not as easy as running ads or other marketing methods where you can just throw money at the problem and expect things to happen.
Many startups take a scattershot approach or try shady “hacks” for boosting their search visibility. But that’s not the way to go about it. SEO comes largely as a result of a great marketing strategy that includes SEO and generally doesn’t work as a standalone tactic. When you want to get your startup off the ground and running, promotion is vital. About half of all visits to a website still begin with a search engine query. If your business is not in the results, you are missing out on valuable traffic that can help you gain traction. Some SEO for startups is in order to ensure that you get the visibility you need to succeed:
As search gets more sophisticated, it’s more important to think of user intent than it is to just try to rank for keywords. What are customers looking for when they arrive at your site? What sorts of behaviors do you want prospects to engage in? Begin making a concept map and create your keyword list and content around that.
Your site needs to load quickly and be search-engine friendly. Be sure that your site doesn’t resolve in ways that can make it look like you have duplicate content. Make sitemaps, send them to Google, and use Google’s Webmaster Tools to validate them. Good technical SEO for startups goes a lot way toward getting indexed quickly and ranking high.
Search engines use the content on your site to determine what your pages are about and whether they are useful to surfers. Create content that answers the queries that customers have that would send them to your site. If you are in the business of offering personal shopping services, write blog posts about the timesavings offered, the simplicity of having someone do it for you and common concerns of people considering personal shoppers. By creating fresh content on a regular basis and have it answer surfers’ questions, you can increase your chances of ranking well for your search terms.
Create profiles on Google Plus, LinkedIn, Twitter and other social networks so that they point back to your site. Consider having optimized Google Plus and LinkedIn pages not just for your business but also for people on your team who will be dealing with social. This quickly builds social authority, which is a huge part of SEO for startups.
Train your content writers, marketers and other professionals to add links to other content on your site each time they publish. Ensure that blog posts and articles are promoted on your social media pages. This brings in more traffic from those social networks through direct promotion and social shares. Not only do you benefit immediately from the traffic boost; you gain authority, which increases your rankings. This sort of linking is a vital part of SEO for startups.
SEO is great for driving traffic and sales, increasing brand awareness, and positioning your startup as a thought leader in your space. The one thing to remember, is SEO is not a quick fix or quick marketing strategy for your startup. If you need to show massive growth and sales for investors in a short time, you may want to think about focusing on Paid Search or Social Media Ads to drive sales while you build your SEO rankings, build website authority, and gain brand value. You won’t get stellar results overnight. But, a dedicated SEO campaign can get your site indexed quickly and help you build the traffic that will get you recognized. By paying as much attention to promotion as to other aspects, you can ensure that your startup thrives.
Agreed technologies offers affordable seo services for startups. The scope of work depends upon the competition in the line of business and current branding levels. The packages are custom designed based on the efforts a campaign needs to be successful. We are flexible in terms of our pricing structure. Just fill this contact form to help us analyze your site and we can send our quotation within 24 hours. If you’d like to speak one of our sales representatives, just call us. We’d be more than happy to assist you.