SEO For Educational Institutions

SEO for Educational Institutions

Google loves Educational Institutions. Their domains are some of the most trusted on the Internet due to their authority and relevance, Institutions typically being the tops of their respective fields. As educational institutions, there are plenty of links to their work and to relevant websites that also have good authority, which is why University links are much sought after (when link building).

So do Educational Institutions need to invest in SEO to boost their rankings?

The answer is yes, Educational Institutions need to manage their online presence just like any other business does. This is especially true with an increasing number of people having access to Universities: with more people and more choice of courses than ever, securing high rankings is extremely important for any University. Competition is increasing. With online universities and other qualification options now available, the race to rank first in Google is only going to get more intense. University SEO has to be undertaken ethically, to harness the latent power in University websites.

The advantages of SEO for Educational Institutions

Universities generally already have the excellent, organic link profile behind them so there is often no major need to focus too much on link building. Universities are also ahead of the game with content, with updates on research and topics being added regularly.
However, they still have to compete with each other and the myriad other online courses that are available to potential students all over the world. Universities are competing to draw students from all over the country and the world, so being the top of the search results is paramount.
The first way this can be achieved is by ensuring the website is compliant. It’s ok being relevant and having authority, but if your website isn’t very search engine friendly then the plus points won’t count for much. Simply by making their website compliant a University can massively increase their rankings for certain keywords.

Keyword strategy is paramount with Educational Institutions SEO

That’s the next thing: keywords. By ensuring that the keywords you optimize for are ones that appear often on the site – or at least can be added to content to make them, you will rank higher on Google. This is something that should occur naturally at a University where say, ‘Film and Visual Effects’ would appear hundreds of times throughout the site and the online prospectus.
If you have a great Science faculty at your University, keywords such as ‘Science degrees’, ‘University Chemistry’ and ‘Biology degree courses’ would be good ones to target. It’s surprising how many Universities don’t employ simple SEO tactics or an SEO Agency to help them get to the top of the rankings for subjects as which they excel.

That’s the next thing: keywords. By ensuring that the keywords you optimize for are ones that appear often on the site – or at least can be added to content to make them, you will rank higher on Google. This is something that should occur naturally at a University where say, ‘Film and Visual Effects’ would appear hundreds of times throughout the site and the online prospectus.
If you have a great Science faculty at your University, keywords such as ‘Science degrees’, ‘University Chemistry’ and ‘Biology degree courses’ would be good ones to target. It’s surprising how many Universities don’t employ simple SEO tactics or an SEO Agency to help them get to the top of the rankings for subjects as which they excel.

Why is SEO Important for Higher Education Institutions?

The increased use of internet and digital media is a major influence in the field of education today because your target market (students) is online constantly. In fact, recent studies suggest that parents and students judge a school or college based on its website and online presence. You need to make sure you are visible!
Your prospects are arguably online more than any other prospects in any industry; that presents a significant opportunity for your institution.
Agreed Technologies specialize in higher education SEO and has helped many universities, colleges, and community colleges achieve online successes.

How We Can Help?

# Making sure your organization’s website has a cohesive SEO strategy in place (in many cases, each college is pursuing their own SEO efforts and different colleges within the same institution end up competing with each other for SERP rankings)
# Identifying your current SEO ranking—and those of your competitors
# Optimizing your site and evaluating content for usefulness and keywords
# Continually monitoring and adjusting the campaign to maximize results
# Search engine optimization (SEO) is a great way for higher education institutions to enhance their visibility.
You can use SEO to increase applications for a struggling college, boost applications from a certain demographic, and more.

SEO packages for Educational Institutions

Agreed technologies offers affordable seo services for small businesses. The scope of work depends upon the competition in the line of business and current branding levels. The packages are custom designed based on the efforts a campaign needs to be successful. We are flexible in terms of our pricing structure. Just fill this contact form to help us analyze your site and we can send our quotation within 24 hours. If you’d like to speak one of our sales representatives, just call us. We’d be more than happy to assist you.

Contact Us

IF YOU HAVE ANY QUESTION, GET IN TOUCH HERE.

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