Category: E-commerce SEO

Running an e-commerce store is thrilling, but a little stressful, especially when your traffic isn’t as much as you want it to be and your sales aren’t growing quite like you’d hoped. A lot of store owners believe the issue is in their products, ads, or website design. Yet in fact, one of the main reasons online stores fail is much simpler:

SEO Mistakes:

Indeed, E-commerce SEO mistakes can slowly drag down your rankings. And they could potentially prevent consumers from finding your products and send people directly to the retail shops of your competitors. The good news? Nearly all of these mistakes can be corrected once you become conscious of them.

In this guide, we’ll cover the top SEO mistakes that can kill online store sales and how to avoid them so you can increase online store sales faster and easier. Let’s dive in.

Ignoring Keyword Research

Online retailers frequently create product pages without looking first to see what people are actually searching for. It’s one of the e-commerce SEO mistakes you see most.

For instance, you may think of your product as a “Midnight red Dress,” but shoppers might be looking for “red party dress” or “dark red evening dress.” If you don’t match the product with the search terms people use, they will never be able to find it.

How to fix it

• Utilize basic keyword search tools such as Google Keyword Planner, Uber Suggest, or even suggestions from Google Search.
• Focus on keywords that have decent search volume and low or medium competition.
• Incorporate these keywords naturally into your product title, description, and image alt text.

Remember, the keywords are chosen by your customers, not you. Speak their language.

Poor Product Descriptions or No Product Description

Many store owners paste the manufacturer’s description or write a single sentence. This is a big mistake.

Google dislikes duplicate content, and your customers will not appreciate the poorly written descriptions. Poor descriptions break trust and prevent buyers from purchasing. That leads to fewer conversions and lower sales.

How to fix it

• Write short, clear, human-friendly descriptions.
• Highlight benefits, not just features.
• Use keywords naturally.
• Include dimensions, material, and colour, how to use the product, and any small details that customers might care about.

Good product descriptions can help improve its ranking and increase online store sales.

Slow Website Speed

You may have a beautifully designed website, but a slow load time will send customers away in seconds. In e-commerce, speed is equal to sales.

A slow site results in high bounce rates, people leaving as soon as they arrive, which tells Google that your website is of poor quality. This damages rankings and leaves sales for dead.

How to fix it

• Compress your product images.
• Use a lightweight theme.
• Remove unnecessary plugins.
• Go with a fast hosting company and have caching turned on.

The faster the site, the better it ranks and converts.

Not Optimizing Product Images

Images are necessary when selling online, but too many store owners use large, unoptimized images with random file names such as “IMG_20120512. jpg.”

This kills SEO in two ways:

• Slow pictures, slow down your site.
• Google can’t tell what your product is because there’s no Image name and Alt Text.

How to fix it

• Make sure you rename an image with keywords (i.e., “women-red-gown.jpg. jpg”).
• Include alt text, for example, “Women Red gown with sleeves.”
• Compress images before uploading.

Great image SEO makes Google understand your product and enhances its appearance in Google Images, as well.

On-Product Page Customer Reviews not available

Reviews are gold in e-commerce SEO. Google loves fresh, user-generated content. If you have reviews on product pages, they will be automatically fresh and reliable. This helps you rank and sell more in your online shop.

Plus, stores that show real experiences from other buyers are trusted by customers.

How to fix it

• Encourage customers to leave reviews.
• Utilise basic review plugins or already built-in review capabilities.
• Features are prominently reviewed on individual product pages.
• More reviews are equal to more trust and higher sales.

Not Using Internal Linking

Internal links are simply hyperlinks from one page on your website to another. It’s a tool many store owners forget they have.

It’s an opportunity lost because internal links:

• Assist Google in exploring your site more efficiently.
• Keep customers browsing longer.
• Attract traffic to key product pages.

How to fix it

• Link related products together.
• Include “You may also like” or “Similar products” sections.
• Interlink blog posts and product pages with each other.

Smart internal linking assists with rankings and stimulates more purchasing.

Poor Mobile Experience

Over half of shoppers browse and purchase straight from their phones. If your mobile site is slow, confusing, or difficult to navigate, they bounce back immediately.

Even worse, Google favours mobile-friendly sites in its search rankings.

How to fix it

• Use a responsive design.
• Simplify menus.
• Maximize button size, and ensure taps are easily made.
• Get checkout optimized for mobile.

A quality mobile experience can sharply boost online store sales.

Overlooking Schema Markup

Schema markup is a code that you can add to your site, which will help search engines understand what your products are. When done properly, it can lead to rich snippets, additional information, such as star ratings and pricing and availability details, that appear in search results.

Lots of e-commerce websites neglect schema markup or implement it incorrectly. Product schema helps you increase online store sales and click-through rates by appearing more attractive in search results.

Dead Links and 404 Errors

When Google sees broken links on your site, it assumes the site is outdated or not maintained very well. They frustrate shoppers who want to browse or buy.

How can you fix it

• There are good tools, such as Screaming Frog or Google Search Console, that will help you locate broken links.
• Repair or redirect to a related page.
• A clean website not only elevates SEO but also user experience.

Thin Category Pages

Category pages are really useful for SEO. They make it easier for Google to understand your product groups and help users find exactly what they’re looking for faster.

Yet a lot of online stores turn their category pages into vacant lots with only a few products but no text. Google considers these to be thin pages and ranks them low.

You can fix it by adding:

• A short introduction
• Short paragraph about the category
• Insert Keywords naturally
• Links to popular products

This is great for both rankings and user experience.

Not Handling Out-of-Stock Products Properly

Out-of-stock product can be bad for SEO when not handled correctly. Having these pages still live and not updated or redirected can lead to customer confusion, as search engines may begin to rank your site lower.

Provide a clear message on when products will be back or promote alternative suggestions. You can also go back for temporary noindex tags or redirects, so your SEO remains strong while you move your inventory.

Correcting these e-commerce SEO mistakes is a simple yet effective way to boost online store sales. Begin to evaluate your website for these basic problems and do what you can to fix them. If you’re looking to drive more traffic and sales to your store, good SEO is the best place to start.

For professional e-commerce SEO support and technical assistance, allow Agreed Technologies to lead you to greater sales and a more powerful online presence.

Today, in the world of online shopping, Amazon is undeniably a giant. For many shoppers, Amazon is the first stop to look for a product. It can seem daunting for e-commerce stores in the U.S. to compete with Amazon. But the good news is that smart SEO can help your store not only survive, but actually win. We at Agreed Technologies understand how the right e-commerce SEO strategies can go a long way.

In this post, we explore how U.S. e-commerce businesses can stand out beyond Amazon with a smart approach and strategy towards SEO.

1. Know What Amazon Does Well, and Where You Can Crush It

Amazon works because it’s massive, reliable, and very easy to use. But its size also means that it cannot customise each and every experience. As a smaller e-commerce brand, you can compete by concentrating on things Amazon is less likely to do as well:

• Niche opportunity: Amazon has millions of products. When you specialize in a niche, you can dominate that area.
• Brand story: You can tell a more genuine, one-of-a-kind story about who you are, why you started, and what makes you different.
• User Experience: You can tailor the shopping experience, craft a quick website, and notice details that Amazon might miss.

Smart e-commerce SEO strategies let you leverage these benefits and drive real shoppers to your site.

2. Establish Your SEO Foundation Through Keyword Research

Search Engine Optimization always starts with the research of keywords. But if you’re an e-commerce shop that’s trying to beat Amazon, it has to be done smartly:

• Google Keyword Planner, Ahrefs, or SEMrush can help you with that to find keywords that have a good level of search volume and comparatively moderate competition.
• Target long-tail keywords: Think phrases like sustainable vegetable cutting board set, less generic, less competition, higher in converting potential.
• Also consider question-based keywords such as “how to choose a study desk”; these can enable you to develop content around real customer queries.

You’ll be able to attract users who are ready to buy your product, not just browse Amazon’s like never-ending collection of things.

3. Optimize Category and Product Pages

And once you have your keywords, use them well throughout your site. The two most significant are the category pages and product pages.

Category Pages

These pages are gateways; they organize products into smart collections. Optimising them improves SEO and simplifies navigation for customers.

• Create unique category descriptions. Even a few well-written sentences with naturally placed keywords can help significantly.
• Apply breadcrumb navigation “Home > Kitchen > Chopping Boards” so that it is easy to follow your site structure for both the user and search engines.
• If your site generates a bunch of URL variations through filters (think colour, size), add canonical tags so that those URLs don’t turn into duplicate content pain points.

Product Pages

These are your highest-value pages. Tiny improvements here can lead to huge victories.

• Write original product descriptions instead of copying manufacturer text. Use target keywords naturally.
• Generating clean, descriptive URLs (e.g., vegetable-chopping-board-12×8 instead of /product12345).
• Add structured data/schema markup to allow your pages to display rich snippets like star ratings in search results.
• Optimize your images: apply alt text, for example, vegetable chopping board 12×8, and compress images to ensure your pages load quickly.

4. Leverage Content Marketing to Establish Authority

The largest area where Amazon may lag is in the type of useful, original content that gets people talking. As a niche-focused eCommerce store, you can create content that connects, drives organic traffic, and builds trust.

• Launch a blog: Create posts like “How to select a high-quality wood cutting board,” “Sustainable kitchen gadgets”, or “Caring for bamboo goods. And these are perfect topics for targeting long-tail and question keywords.
• Answer customer queries: Utilize Google’s “People Also Ask” to find popular questions and make them into a blog or FAQ.
• Leverage video content: Short product demos, care and guide videos, or even unboxing content can make your customers love you and help with SEO.
• Promote user-generated content: Customer reviews are a way of creating new and original content that search engines love.

When done well, content marketing not only attracts organic traffic but also positions your store as an expert, and Amazon doesn’t always deliver that kind of customized educational experience.

5. Build Real Authority Through Backlinks

Amazon has millions of backlinks, not something that’s going to be achievable for everyone, but you can build some focused, higher-value links in better ways.

• Guest Posts & Industry Blogs: Write useful articles for niche blogs in your industry. When they link back to your product or category pages, this is good for SEO.
• Influencer Collaborations: You can find bloggers, YouTube creators, or micro-influencers to review your products and point back to your site.
• PR and Press Release: Anytime you do something new or reach a significant milestone, send out a press release or pitch some stories. Good PR may get you good links from authoritative media.
• HARO: Use Help A Reporter Out to get included in stories that typically have high-quality backlinks.

These are all white-hat e-commerce SEO tactics, legitimate, sustainable, and Google-friendly. It is risky to try and game the system with black-hat tactics like spammy redirects, and it can ruin your brand.

6. Make the User Experience Shine

SEO is not just for Google. It also helps users.

• Easy Navigation: Menus, category pages, and a search bar are well labeled. Make it easy for visitors to find what they are looking for.
• Clear Calls to Action: Each page needs to go somewhere; this can be buy now, add to cart, or learn more.
• Trust Signals: Display reviews, trust badges, and secure payment icons. That’s just soothing for users, and trust is equal to more conversions.
• Optimize for Mobile: Again, the mobile user experience is key. And you double-check that your buttons are thumb-friendly and fit images accordingly to the screen and that checkout is hassle-free.

7. Use Local SEO If Applicable

If you’re a local business, have a physical address or local presence, targeting people in the area or in a specific region for your product/service, then local SEO could be a game-changer.

• Claim your Google Business Profile.
• In your content, utilise place-based keywords “natural skincare store in the US”
• Encourage local reviews.
• If you do serve different cities or zip codes, it’s a good idea to create local landing pages for each of these areas.

Local optimisation can secure your rank above Amazon for city or region-specific searches, particularly when people search for “near me” or “local” options.

8. Track, Measure & Iterate

Effective e-commerce SEO strategies are not “set and forget.” You have to measure, learn, and adapt.

• You can use both Google Analytics and Google Search Console to figure out which keywords, pages, and pieces of content are bringing in readers, and where you need some improvement.
• Conduct site audits periodically to find technical errors, broken links, or slow pages.
• Test product page layouts, calls to action, and content A/B to see what converts more.
• Optimize site speed and monitor Core Web Vitals as you add new content.

At Agreed Technologies, we advise having a Quarterly SEO Review so your business objectives can be matched with the performance of your SEO.

9. Be Patient, SEO is a Long Game to Win

One mistake that many e-commerce store owners make: SEO isn’t an overnight play. You won’t outrank Amazon overnight. But with a disciplined effort, you can achieve significant gains.

• You should see early wins on long-tail keywords first.
• Over the next 3–6 months, as you add more content and get some backlinks and UX/SEO improvements in place, your domain authority will rise.
• As your SEO gains traction, you will get more organic traffic, which will lead to higher conversion rates and continue to pull in increasing amounts of pure profit over time, all without depending solely on paid ads.

Where Agreed Technologies Fit Into This

Agreed Technologies is a digital marketing agency specializing in affordable, ROI-driven SEO services. We utilise the latest marketing tools to achieve results for clients worldwide. ​

The team has developed a successful e-commerce SEO process tailored to online stores, with particular attention paid to keyword research, technical health, content, and conversion, so your store can rank against the giants in saturated niches.

Since our business is based on long-term organic visibility and the provision of guaranteed SEO services, Agreed Technologies provides an excellent fit for US e-commerce brands looking to outrank big platforms rather than simply pay money to advertise on them.

Transforming SEO into a Tangible Competitive Advantage

Beating out Amazon isn’t a battle won with one simple hack; it’s about crafting and refining a fundamentally sound SEO strategy, then doing so again every month of the year. ​

You combine niche keyword targeting, quality product pages, useful content, rapid site performance, and savvy on-page optimization to create a shopping experience Amazon can’t quite replicate. ​

Working with a professional like Agreed Technologies will allow you to put into place these E-commerce SEO strategies properly and consistently, so your ideal customers find you instead as their first choice than the marketplace’s corporate giant.

Increasing visibility of your online store in 2025 is equal to adapting to modern SEO technologies. Whether you’re using Shopify or WooCommerce, this list will help ensure more traffic and new customers heading your way. Let Agreed Technologies help you on your way with this easy guide, tailor-made for you.

Why SEO Still Matters in 2025

Good SEO will bring your store in front of those people who are looking to buy the products you stock. It generates more website traffic, better qualified leads, and helps visitors become paying customers. Shopify and WooCommerce both require solid SEO to succeed in today’s competitive market.

Shopify SEO Checklist 2025

Set Up the Essentials First

Custom domain: Rather than something like myshopify. com subdomain, get a domain for yourself. It’s good for branding and SEO.

Set up Analytics tools: Install Google Analytics for monitoring your traffic and Google Search Console to learn how Google understands your store.

Check with Google Merchant Centre: Sync your Shopify catalogue to a Merchant Centre account if you use Google Shopping.

Structure Your Site Smartly

Keep your hierarchy small: Home > Collections (Categories) > Products. A well-ordered structure also means Google will be able to crawl your site in a better way.

Mention: Each page should be linked from somewhere in the site.

Optimize On-Page Content

Titles and meta descriptions: Add contextually applicable keywords ahead of the product title, brand, or other primary features.

Product descriptions: Do not rely on manufacturer text. Write original, useful content (if possible, 300–500 words) like benefits, FAQs, and others as well.

Use heading like H2/H3 tags: Structure long descriptions with subheadings for readability and optimization.

Image SEO

Descriptive file names: Consider including keywords in the file name, such as coffee-beans-organic. jpg.

Alt text: Give descriptive alt tags for all images, use keywords, but be natural about it.

Image size: Compress images before you upload them. Bigger images slow things down on your site.

Technical SEO & Performance

Avoid Duplicate Content, because the same product may appear on many collections with Canonical Tags.

Use 301 redirects if you delete or change product/pages to minimize broken links.

Your theme should be responsive, and key elements should load early on mobile.

Work to improve your Core Web Vitals, Largest Contentful Paint, and Cumulative Layout Shift; speed wins in this department.

Off-Page SEO or Content Marketing

Begin blogging: Put Shopify’s blog function to work with useful content such as product guides, how-tos, and trends.

Get backlinks: Contact relevant blogs, influencers, or sites in your industry to link back to your store.

Internal Monetisation Clusters: Cluster your blog posts together and link to each other around main themes (pillar + cluster model), which is good for SEO.

Monitor & Audit

Frequent SEO audits: Manually or with a tool, check for broken links, page speed, and schema problems.

Update content: It’s also a good idea to update old product pages or blog posts so they remain both relevant and helpful.

WooCommerce SEO Guide 2025

And now, let’s move to what you can do to increase the SEO of a WooCommerce store. So, here is an easy-to-follow WooCommerce SEO guide for 2025:

Build a strong technical foundation

Choose good hosting: Use fast, WooCommerce-optimised hosting with caching, SSD, and CDN if you can afford it.

Light SEO-friendly theme: use a lightweight, clean WordPress theme like Astra or GeneratePress for speed and responsiveness.

Install an SEO plugin : use powerful SEO plugins like Yoast SEO with an extra WooCommerce add-on or Rank Math.

Keyword Research for eCommerce

Find category and product keywords. Use tools like Semrush, Ahrefs, Google Keyword Planner, or others to find broad keywords and long-tail keywords.

Cluster your keywords. Categorize related keywords so you can target them in category pages, product pages, or blog posts.

On-Page Optimization

Polish all pages the right way:

Craft individual meta titles and meta descriptions for each product and category.

Include your keyword in the URL, title, and opening paragraph

For images with your preferred key term, make sure you use alt tags

By making simple changes like these, your Shopify store will rank higher in the search results so that more customers can find you.

Optimize Your Category Pages

Add content to category pages: For each category, write up to 200–300 words of unique content. Include relevant keywords and provide details about the group of products and why it is valuable.

Enrich navigation: Leveraging filters and sorting options, breadcrumbs or a clear hierarchy that enables both users and search engines to easily navigate the site.

Categories and tags work well: Have a good category hierarchy for broad categorization and tags as specific identifiers.

Structured Data and Schema

Include product schema: Add schema through an SEO plugin for things like product name, price, reviews, and in-stock status. This comes in handy for Google to show snippets.

Breadcrumb schema: Take advantage of structured data on your breadcrumbs to help Google understand the hierarchy of your site.

Performance and User Experience

The page speed is important – Optimise your images, use caching plugins, and have decent hosting. Rankings are directly impacted by Google’s Core Web Vitals.

Mobile-friendly: Ensure that your WooCommerce store operates as seamlessly on mobile as it does on desktop, responsive design, fast load times.

Security: If you use SSL, it means secure checkout and shows trust badges to make them feel safe.

Content Strategy and Marketing

• Strategy of Content: Develop blog content about things like buying guides, how-tos, and comparison articles. Link them to your products.
• Long-tail keywords: Aim for specific searches that reveal buying intent, such as eco-friendly yoga pants for women rather than just yoga pants.
• Backlinks: Ask other related blogs or partners for a guest post/article exchange. High-quality, relevant backlinks help ranking.
• Schema: Remember to use structured markup so your star ratings appear in search results.

Why Agreed Technologies Suggests This Method?

Here at Agreed Technologies, we know that good SEO is not about crossing items off a list; it’s laying the foundation for sustainable growth. Here’s why this checklist works:

• Users are priority: We design and optimize for people, not just for Google. Good content, good layout, and good user experience equal higher conversions..
• Sustainable: This list is all about long-term wins, not band-aid solutions, updating outdated content, building links, and cleaning up on-site structure.
• Customizable: Your store is unique. It doesn’t matter if you sell 10 things or ten thousand; choose what applies to you and your business and start using it.
• Measurable: With analytics and search console set up, you’ll always be able to tell what’s working and where your performance needs a boost.

Conclusion

There are no shortcuts to SEO for Shopify and WooCommerce in 2025. It’s all about strong foundations, clean technology , and user-friendly content. By following this Shopify SEO checklist 2025 and Woocommerce seo guide 2025, you are putting your store in a position to grow long-term without having to rely strictly on paid advertising venues.At Agreed Technologies, we are all about setting up e-commerce platforms for success through efficient SEO work and specific strategies that lead to measurable results. If you’re ready to increase where your website is found on a search ranking, drive more organic traffic, and grow sales, then reach out today.