Today, in the world of online shopping, Amazon is undeniably a giant. For many shoppers, Amazon is the first stop to look for a product. It can seem daunting for e-commerce stores in the U.S. to compete with Amazon. But the good news is that smart SEO can help your store not only survive, but actually win. We at Agreed Technologies understand how the right e-commerce SEO strategies can go a long way.

In this post, we explore how U.S. e-commerce businesses can stand out beyond Amazon with a smart approach and strategy towards SEO.

1. Know What Amazon Does Well, and Where You Can Crush It

Amazon works because it’s massive, reliable, and very easy to use. But its size also means that it cannot customise each and every experience. As a smaller e-commerce brand, you can compete by concentrating on things Amazon is less likely to do as well:

  • Niche opportunity: Amazon has millions of products. When you specialize in a niche, you can dominate that area.
  • Brand story: You can tell a more genuine, one-of-a-kind story about who you are, why you started, and what makes you different.
  • User Experience: You can tailor the shopping experience, craft a quick website, and notice details that Amazon might miss.

Smart e-commerce SEO strategies let you leverage these benefits and drive real shoppers to your site.

2. Establish Your SEO Foundation Through Keyword Research

Search Engine Optimization always starts with the research of keywords. But if you’re an e-commerce shop that’s trying to beat Amazon, it has to be done smartly:

  • Google Keyword Planner, Ahrefs, or SEMrush can help you with that to find keywords that have a good level of search volume and comparatively moderate competition.
  • Target long-tail keywords: Think phrases like sustainable vegetable cutting board set, less generic, less competition, higher in converting potential.
  • Also consider question-based keywords such as “how to choose a study desk”; these can enable you to develop content around real customer queries.

You’ll be able to attract users who are ready to buy your product, not just browse Amazon’s like never-ending collection of things.

3. Optimize Category and Product Pages

And once you have your keywords, use them well throughout your site. The two most significant are the category pages and product pages.

Category Pages

These pages are gateways; they organize products into smart collections. Optimising them improves SEO and simplifies navigation for customers.

  • Create unique category descriptions. Even a few well-written sentences with naturally placed keywords can help significantly.
  • Apply breadcrumb navigation “Home > Kitchen > Chopping Boards” so that it is easy to follow your site structure for both the user and search engines.
  • If your site generates a bunch of URL variations through filters (think colour, size), add canonical tags so that those URLs don’t turn into duplicate content pain points.

Product Pages

These are your highest-value pages. Tiny improvements here can lead to huge victories.

  • Write original product descriptions instead of copying manufacturer text. Use target keywords naturally.
  • Generating clean, descriptive URLs (e.g., vegetable-chopping-board-12×8 instead of /product12345).
  • Add structured data/schema markup to allow your pages to display rich snippets like star ratings in search results.
  • Optimize your images: apply alt text, for example, vegetable chopping board 12×8, and compress images to ensure your pages load quickly.

4. Leverage Content Marketing to Establish Authority

The largest area where Amazon may lag is in the type of useful, original content that gets people talking. As a niche-focused eCommerce store, you can create content that connects, drives organic traffic, and builds trust.

  • Launch a blog: Create posts like “How to select a high-quality wood cutting board,” “Sustainable kitchen gadgets”, or “Caring for bamboo goods. And these are perfect topics for targeting long-tail and question keywords.
  • Answer customer queries: Utilize Google’s “People Also Ask” to find popular questions and make them into a blog or FAQ.
  • Leverage video content: Short product demos, care and guide videos, or even unboxing content can make your customers love you and help with SEO.
  • Promote user-generated content: Customer reviews are a way of creating new and original content that search engines love.

When done well, content marketing not only attracts organic traffic but also positions your store as an expert, and Amazon doesn’t always deliver that kind of customized educational experience.

5. Build Real Authority Through Backlinks

Amazon has millions of backlinks, not something that’s going to be achievable for everyone, but you can build some focused, higher-value links in better ways.

  • Guest Posts & Industry Blogs: Write useful articles for niche blogs in your industry. When they link back to your product or category pages, this is good for SEO.
  • Influencer Collaborations: You can find bloggers, YouTube creators, or micro-influencers to review your products and point back to your site.
  • PR and Press Release: Anytime you do something new or reach a significant milestone, send out a press release or pitch some stories. Good PR may get you good links from authoritative media.
  • HARO: Use Help A Reporter Out to get included in stories that typically have high-quality backlinks.

These are all white-hat e-commerce SEO tactics, legitimate, sustainable, and Google-friendly. It is risky to try and game the system with black-hat tactics like spammy redirects, and it can ruin your brand.

6. Make the User Experience Shine

SEO is not just for Google. It also helps users.

  • Easy Navigation: Menus, category pages, and a search bar are well labeled. Make it easy for visitors to find what they are looking for.
  • Clear Calls to Action: Each page needs to go somewhere; this can be buy now, add to cart, or learn more.
  • Trust Signals: Display reviews, trust badges, and secure payment icons. That’s just soothing for users, and trust is equal to more conversions.
  • Optimize for Mobile: Again, the mobile user experience is key. And you double-check that your buttons are thumb-friendly and fit images accordingly to the screen and that checkout is hassle-free.

7. Use Local SEO If Applicable

If you’re a local business, have a physical address or local presence, targeting people in the area or in a specific region for your product/service, then local SEO could be a game-changer.

  • Claim your Google Business Profile.
  • In your content, utilise place-based keywords “natural skincare store in the US”
  • Encourage local reviews.
  • If you do serve different cities or zip codes, it’s a good idea to create local landing pages for each of these areas.

Local optimisation can secure your rank above Amazon for city or region-specific searches, particularly when people search for “near me” or “local” options.

8. Track, Measure & Iterate

Effective e-commerce SEO strategies are not “set and forget.” You have to measure, learn, and adapt.

  • You can use both Google Analytics and Google Search Console to figure out which keywords, pages, and pieces of content are bringing in readers, and where you need some improvement.
  • Conduct site audits periodically to find technical errors, broken links, or slow pages.
  • Test product page layouts, calls to action, and content A/B to see what converts more.
  • Optimize site speed and monitor Core Web Vitals as you add new content.

At Agreed Technologies, we advise having a Quarterly SEO Review so your business objectives can be matched with the performance of your SEO.

9. Be Patient, SEO is a Long Game to Win

One mistake that many e-commerce store owners make: SEO isn’t an overnight play. You won’t outrank Amazon overnight. But with a disciplined effort, you can achieve significant gains.

  • You should see early wins on long-tail keywords first.
  • Over the next 3–6 months, as you add more content and get some backlinks and UX/SEO improvements in place, your domain authority will rise.
  • As your SEO gains traction, you will get more organic traffic, which will lead to higher conversion rates and continue to pull in increasing amounts of pure profit over time, all without depending solely on paid ads.

Where Agreed Technologies Fit Into This

Agreed Technologies is a digital marketing agency specializing in affordable, ROI-driven SEO services. We utilise the latest marketing tools to achieve results for clients worldwide. ​

The team has developed a successful e-commerce SEO process tailored to online stores, with particular attention paid to keyword research, technical health, content, and conversion, so your store can rank against the giants in saturated niches.

Since our business is based on long-term organic visibility and the provision of guaranteed SEO services, Agreed Technologies provides an excellent fit for US e-commerce brands looking to outrank big platforms rather than simply pay money to advertise on them.

Transforming SEO into a Tangible Competitive Advantage

Beating out Amazon isn’t a battle won with one simple hack; it’s about crafting and refining a fundamentally sound SEO strategy, then doing so again every month of the year. ​

You combine niche keyword targeting, quality product pages, useful content, rapid site performance, and savvy on-page optimization to create a shopping experience Amazon can’t quite replicate. ​

Working with a professional like Agreed Technologies will allow you to put into place these E-commerce SEO strategies properly and consistently, so your ideal customers find you instead as their first choice than the marketplace’s corporate giant.