Importance of internet reputation
Imagine a room full of gold coins and you are given a chance to collect as much as you can in a given time period. Would you grab as many coins as you can with your bare hands or shove them in as many bags you can get? If you understand the essence of this question, you should understand how important your online presence and reputation is. Because your online reputation is your bag to get as many coins you desire. Now your reputation and your presence are mutually interlinked. As top search engines like Google have foolproof algorithms that monitor your reputation and rank you accordingly. Your rank will determine where you will be listed on their search results. If you are on their top search results then you have an online presence.
What damages your online reputation
Low-quality links: Google penalizes sites that have a high volume of low-quality links directing to them. These include inbound links from sites that are spam-like, have thin or poor-quality content, or are irrelevant to your business or industry
Malware or Hacking: If Google detects malware on your pages, it will warn users who click on your pages in the search results before sending them to your site.
Penalty: The search engines are getting very aggressive about violations of their guidelines and are quick to punish some transgressions. Some of the most common causes of penalties include Hidden Text, Artifitial Links, Thin Content, Multiple Domain Names, etc.
Poor usability and user experience Since Google puts such an emphasis on providing a great user experience, it is no surprise the usability and user experience of your site is a factor in your search engine performance.
Server speed: If there is problem in accessing your website or it takes time for your server to respond to the requests damages the ranking.
Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen. This includes many different strategies.
Evaluate Your Reputation: Figure out your presence, where you stand. Search for yourself on various search engines. Search using the keywords that are relevant to your website, and check how far along is your website.
Build Your Reputation:Blogging – Blogs that are updated every day. Directory listings – Listing a website in directories using optimized keywords. Direct reviews – Hiring someone to write good reviews of the company on websites. Online publicity – Syndicated article writing, links, and banners. Social networking – Posting pages on MySpace.com and Facebook. And many other factors that help build your reputation.
Be Trustworthy:Not only does trust help make your site durable to Google updates but it helps you rank better in the first place. If there is a change in the algorithm, if your website is trusted, you rank will have subtle change. Further more you get prune to negative Search Engine Optimization from your competition.