Digital Marketing Workshop

Digital Marketing Workshop

No long-term contracts, no hidden fees, and no shenanigans. Just affordable, reasonable pricing plans for all types of businesses.

Search Engine Optimization

We believe that great ideas should be shared. The ideal way to share these ideas is through the internet. Great ideas are the building blocks of great businesses like yours. Businesses that are built on great ideas are bound to enrich people’s lives and make the world a better place. These are the types of businesses we champion. Businesses that fit into this category deserve to have the limelight – they deserve to be shared. We share great ideas by optimizing websites to rank well on search engines.

  • Increased Traffic
  • Amazing ROI
  • Cost effectiveness
  • Increased site usability
  • Brand Awareness
Search Engine Optimization

We believe that great ideas should be shared. The ideal way to share these ideas is through the internet. Great ideas are the building blocks of great businesses like yours. Businesses that are built on great ideas are bound to enrich people’s lives and make the world a better place. These are the types of businesses we champion. Businesses that fit into this category deserve to have the limelight – they deserve to be shared. We share great ideas by optimizing websites to rank well on search engines.

  • Increased Traffic
  • Amazing ROI
  • Cost effectiveness
  • Increased site usability
  • Brand Awareness

CRO

CRO (Conversion Rate Optimisation). Generating traffic is great. It’s a pretty sure way of expanding your customer-base and almost always increases profit. But for many businesses, there comes a time when traffic and customer acquisition increases start to taper off. These businesses have reached the point of diminishing returns.
When this happens, conversion rate optimisation (CRO) should be your next step. As its name implies, CRO is all about improving the rate at which you’re turning visitors into customers (and revenue).
Now

Digital Marketing Strategy

Prior to jumping into the tools, it is important to create a digital marketing strategy. We’ll cover:

• The size & importance of digital marketing

• Future trends in digital marketing – growth and future opportunities

• The steps to creating a digital marketing strategy

• Building a strategy from the ground up

• Integrating digital marketing into existing marketing plans

 

Websites: Usability, Conversion Planning:

The website is the home-base for digital marketing, yet most businesses don’t spend time thinking about their website. This section will cover:

• The role of your website in your digital marketing strategy

• Elements of a successful website

• Usability and user-experience

• Conversion planning

• Conversion optimization

Website Analytics:

The website is the center of your digital marketing, so analyzing your website is a key component of measuring the success of your digital marketing.

• Key terms associated with website measurement (terminology + definitions)

• Analyzing the traffic to your website

• Differentiating between high quality and low quality traffic

• Understanding the behavior of website visitors

• Using analytics to drive insights and optimization

Search Engine Optimization:

Search Engine Optimization is one of the oldest and most important aspects of digital marketing. For many businesses, search engine optimization is among the biggest drivers of digital marketing return on investment. This section will cover:

• What SEO is and how search engines work

• Keyword analysis and optimization

• Ranking factors that drive sites to the top of search engines (and content marketing)

• Optimizing your site for search engines

• Off-site optimization for search engines

• Building your search engine optimization plan

Online Reputation Management:

Discover the power of online reputation management including review sites & creating a strong branded presence

Digital Marketing Strategy

Prior to jumping into the tools, it is important to create a digital marketing strategy. We’ll cover:

• The size & importance of digital marketing

• Future trends in digital marketing – growth and future opportunities

• The steps to creating a digital marketing strategy

• Building a strategy from the ground up

• Integrating digital marketing into existing marketing plans

 

Websites: Usability, Conversion Planning:

The website is the home-base for digital marketing, yet most businesses don’t spend time thinking about their website. This section will cover:

• The role of your website in your digital marketing strategy

• Elements of a successful website

• Usability and user-experience

• Conversion planning

• Conversion optimization

Website Analytics:

The website is the center of your digital marketing, so analyzing your website is a key component of measuring the success of your digital marketing.

• Key terms associated with website measurement (terminology + definitions)

• Analyzing the traffic to your website

• Differentiating between high quality and low quality traffic

• Understanding the behavior of website visitors

• Using analytics to drive insights and optimization

Search Engine Optimization:

Search Engine Optimization is one of the oldest and most important aspects of digital marketing. For many businesses, search engine optimization is among the biggest drivers of digital marketing return on investment. This section will cover:

• What SEO is and how search engines work

• Keyword analysis and optimization

• Ranking factors that drive sites to the top of search engines (and content marketing)

• Optimizing your site for search engines

• Off-site optimization for search engines

• Building your search engine optimization plan

Online Reputation Management:

Discover the power of online reputation management including review sites & creating a strong branded presence